The majority of my logo designs were done before the advent of home computers, photoshop and copy centers, many of which replaced many printing presses to print stationery, business cards etc. All my logo desgins were hand drawn, and each color separated on another sheet with registration marks to line up for the printer.
For my ‘Designs by Jamie’ and ‘Zacharatos Karate’ logos, both were also originally created by hand, then with the advent of photoshop, more options opened up, I could make great business cards with photos of my art on one side for example, while still using my original hand drawn logos.
“DUPREE DANCE ACADEMY” IN WEST HOLLYWOOD CALIFORNIA.
(I was also a dance student there and taught dance at other studios)
The letters that spell out the name are composed of dancers. When I designed this, I drew it all by hand, it was before photoshop and home computers were around. This logo was also reproduced on t-shirts. The Dance Academy also hired me to make posters, which I also had to do by hand, with stencils, rub down letters, back then you couldn’t just make it in photoshop and e-mail it to a print house like Fed Ex office.
DEMOCRATIC CONVENTION LOGO 1988
I was asked to design the logo, brochures, mailers, and badges for the 1988 Democratic Party.
Keep in mind, this was before Photoshop, home computers. and photo color copiers existed.Everything had to be done by hand. Just to make a mock-up sample to show how it would look before printing was very time consuming. Clear plastic overlays to show how each color would look over the text inside the brochure shown was a big project. Cutting and pasting photos, and making drawings showing a diversity of people. I also had to prepare the artwork for the printer, separating all layers in black and white artwork with registration marks to line up, and I used some rub down transfer lettering for the logo.
In addition to the main logo with the stars and stripes, I incorporated my design into two tri-fold brochures and mailers, with printing on the front and back, an envelope, and visitor badges.
It was quite a kick to see my work in the newspaper with my logo poster size on the podium at the Democratic convention as State Rep.Tom Hayden speaks!
*see separate portfolio for all the additional items designed for this convention)
(not to assume any political affiliation for any of my work or press)
There are four older examples of logos printed with letterhead, envelopes and business cards, long before the advent of photoshop. One logo is for a casting agent, (I met when I was acting and modeling for a short time), the other is for a nail salon in Beverly Hills, another is for a computer systems company, one is for a modeling agency started by an instructor at a gun club where I was target shooting (I used an old modeling photo of myself to draw the image on the stationery). And one example for a small company who made gourmet nut snacks and wanted a homey country look, I wrote the text by hand with a Calligraphy pen. Back then, the type on some of the logos were used by rub down letters, and drawing by hand.
The next two are the evolution of my own company logos for Designs by Jamie and Zacharatos Karate, before and after photoshop. Drawn by hand originally, the karate kick is actually from a photo of my husband kicking. The logo was also used to make a light up building sign for one our our locations of our martial arts studio. The hang tags for my clothing line were also all done by hand and sent to the printer, which were cut in the diamond shape of my logo.
Then years later with the advent of photoshop and high quality photocopiers (many that replaced the printing press in many instances), I could make business cards and a banner on my computer with photos, and just e-mail it to a copy house. I could use photographic images of my art on my business cards at a high quality and low cost.
I also worked on a logo from the Francophone club for French speaking countries in 2021. At the university my daughter attends, they wanted to add the university name within the existing logo, so I designed two versions incorporating the existing logo and university name.