STATIONARY, INVITATIONS, HOLIDAY CARDS
This includes a wide variety of styles of cards I designed both prior to the advent of home computers and photoshop, and after.
The First group are all hand designed and hand drawn, and were printed at printing press. Some designs are foil embossed, one is on handmade paper from Nepal that is too thick to go through a copier or standard printing press. I had to separate each color for the printer on a separate page, with registration marks to line up.
My card designs usually extends to the envelope as well for a unique dramatic finished product that really stands out.
Once the advent of photoshop and copy centers, I rely more on photography and creative montages. It’s inexpensive to print with no minimums and no tedious separating colors for the printer, but the old fashioned way, also has a very unique and special look that can’t be created in photoshop or a copy machine. Great to have options!
I designed a more painterly Bat mitzvah invitation, with a leaf pattern. At a printing press, each color adds an additional cost, so I found a creative way to make this 2 color card look like 4 colors. The printer used a screen, to make each of the 2 colors at a lesser opacity (of the same color), making a new lighter version of the original color. I had to separate each color for the printer. (I also made enclosures and RSVP inserts, but it had personal information of names and addresses etc, so I didn’t include it here)
I designed three holiday cards for ARD Inc., an aeronautical research and design co. I wanted the designs to be modern and sleek. One card was more literal with airplanes flying off into the distance. Then one card was a more abstract design, but to still evoke feeling of airiness and flight, then a slight departure to a winter tree for the last card. All 3 cards were blue white with metallic foil printed and embossed on the cards.
I designed an invitation to an “Art to wear & more” show by the Los Angeles Arts Council 1988. I used lace fabric to create a modern sparse design. The design was carried over to the front of the envelope as well, as did the RSVP inserts, which contained personal addresses so I didn’t include it here. Proceeds went to the LAAC Art Scholarship Award Fund.
I designed a very modern graphic card, that is a departure from my usual style, I was inspired by these modern white homes I was seeing built. (not my taste as a home, but still an inspiration)
Then, home computers and photoshop happened! This changed the way I made cards. The remainder of the cards shown here, show some of the fun invitations and holiday cards I made for our family and our martial arts studio, by photoshopping images of us in interesting paintings, cards and posters! No need to separate colors for printers, no more minimum printer orders, it has a completely different look and feel.